In 1882, a young Toronto bread salesman and former baker’s apprentice named
George Weston went into business for himself when he bought a bread route from
his employer. By the turn of the century, Weston’s Bread was known throughout the
city and George Weston had become Canada’s biggest baker.
In 1924, George’s eldest son, Garfield Weston, followed in his father’s footsteps and
became president of George Weston Limited. In spite of war and the depression, Garfield
transformed his father’s Toronto bakery into a commercial food empire with holdings on
Then, in the early 1970s, a third generation took charge as W. Galen Weston successfully
consolidated an unwieldy conglomerate that appeared headed for financial disaster. Most
recently, Galen G. Weston has assumed responsibility for the company’s largest asset,
Loblaw Companies Limited, as George Weston Limited undergoes another period of transformation
in response to a rapidly changing business environment.
Over more than a century and a quarter, thousands of employees of George Weston Limited and its
subsidiaries have built an enterprise that has persevered and prospered through good times and
bad to become one of Canada’s most successful companies. Here, we take a look at our past in the
hope that it will inspire our future:
“Perseverance and pluck combined with brains have brought many a man out of the rut. Such a man is Mr. George Weston.”
A Model Bakery
In 1897, George Weston unveiled his new and highly modern Model Bakery bread factory. Hailed
for its efficiency and cleanliness, its appearance also set baker against baker to see who would make Toronto’s bread.
From George Weston’s first newspaper ads for his Real Home-Made Bread to today’s 30-second television commercials
with Galen G. Weston, advertising has always played a crucial role in marketing Weston and Loblaw brands.
Britain’s Biggest Baker
The Depression hit Canadians hard, especially the country’s wheat farmers. But a young Toronto businessman named
Garfield Weston had a plan — export more Canadian wheat and make a better British loaf of bread.
Working at Weston
A look at some of the dedicated employees who have made George Weston Limited one of Canada’s most successful companies.
As W. Galen Weston took over as the new head of Loblaw Companies Limited in 1972, the company faced a stark reality — either reinvent itself or go broke.